About Us
Beauty that works with your lashes
We started Folk & Co. with a simple frustration: why does almost every lash and brow product on the shelf read like a chemistry experiment?
Tubes full of ingredients nobody can pronounce, big promises in fine print, and a price tag that assumes you won't ask questions.
We thought there was a gentler way. One rooted in what nature already does well.
Our philosophy
Your lashes and brows aren't broken — they just need the right care.
So instead of harsh actives and synthetic shortcuts, we build our formulas around cold-pressed oils and plant-based ingredients that have been trusted for generations.
Castor oil.
Everything we make follows three rules:
Clean, always.
No fillers we wouldn't put on our own lashes.
No ingredients we can't explain in a sentence.
Honest about what it does.
We won't promise overnight miracles.
Real conditioning and care take a little patience — and we'd rather tell you the truth than sell you a fantasy.
Made to be felt, not just bought.
A nightly ritual should feel like a small act of self-care, not a chore.
That's why our products are simple to use and gentle enough for every day.
Why castor oil, and why more
Castor oil has been a beauty secret for a very long time, and for good reason — it's rich, nourishing, and kind to delicate lashes and brows.
The result is a small, focused range designed to do one thing beautifully: help you care for the lashes and brows you already have, naturally.
What we believe
We believe beauty brands should earn your trust, not assume it.
We believe in fewer, better products over a cluttered shelf.
And we believe the most beautiful version of you is the one that feels like you — cared for, confident, and comfortable in your own skin.
Thank you for being here. We're so glad you found us.
— The Folk & Co. team